A STORY OF SUCCESS
Select Comfort has redefined the sleep industry with the creation of the Sleep Number bed. In 2000, the company asked Carmichael Lynch Spong to develop aggressive market-specific PR initiatives to elevate brand awareness and drive traffic to retail.
One of the top 10 "Most Admired PR Firms"
Holmes Report
Back-to-back "Midsize Agency of the Year"
PRWeek and Holmes Report
Rank among the "Best PR Agencies to Work For"
Holmes Report
"We strive to meet our clients’ objectives
as if they’re written in stone."
— Doug Spong, president