Carmichael Lynch Spong Promotes Lavrenz to Principal
Posted: 1/27/2010

MINNEAPOLIS (January 26, 2010) ? Grete Krohn Lavrenz has been promoted to principal at Carmichael Lynch Spong’s Minneapolis headquarters. In her new role as principal, Lavrenz is responsible for managing clients Cargill, ClearWay Minnesota and Jack Link’s Beef Jerky, while also chairing the firm’s food and beverage practice. Lavrenz joined the firm in 2001 and served for two years as a counselor, before heading off to Cardiff, Wales for a year to earn her master’s degree. Upon her return to Minnesota, Carmichael Lynch Spong welcomed her back to the role of senior counselor.

Prior to joining Carmichael Lynch Spong, Lavrenz served as an account supervisor for Bozell Kamstra and a senior account executive for Karwoski & Courage.

“Grete is one of the most dedicated professionals I’ve had the pleasure of working with during my career,” says Douglas K. Spong, APR, president of Carmichael Lynch Spong. “Her passion for learning, eagerness to seize new opportunities and her strong commitment in the community is impressive. She is so deserving of this recognition.”

Outside of work, Lavrenz is a member and leader in Rotary International and is on the board of the Twin Cities Nights Rotary Club. She leads the selection committee for the World Peace Fellowship scholarships and is a past scholarship winner herself. Grete received a $25,000 Rotary Ambassadorial Scholarship to attend Cardiff University in Cardiff, Wales, one of the top 100 universities.

Lavrenz is also a member of the International Association of Culinary Professionals (IACP) and the Interpublic Group’s Women’s Leadership Network.

In addition to her master’s degree from Cardiff University, she holds a bachelor’s degree in communication arts from Hamline University and is working toward a mini MBA from the University of St. Thomas.

About Carmichael Lynch Spong
Carmichael Lynch Spong is one of the most decorated public relations firms in the world. It is the three-time recipient of the “PR Agency of the Year” award by national trade journals The Holmes Report and PRWeek. With its headquarters in Minneapolis and offices in New York, Boston, Denver and San Francisco, the firm represents a select portfolio of blue-chip clients. Carmichael Lynch Spong is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. Visit www.carmichaellynchspong.com for more information.

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