Maria Reitan,

Senior Principal – Chair, Lifestyle Marketing, Marketing to Women

As chair of the Marketing to Women Special Services Group Maria lends her expertise on the coveted female demographic, which controls more than 85 percent of the nation’s household spending. Her clients include American Standard Heating & Air Conditioning, Calphalon, Lutron, MasterBrand Cabinets and Therma-Tru Doors. Maria also uses her extensive television news background to assist clients in need of media coaching and crisis counsel.

Maria hosts a weekly radio program titled “PurseStrings,” which features insight from leading marketing executives, authors, researchers and industry experts on how companies can reach women. The show is streamed live over WebmasterRadioFM and is available through all major podcast portals including iTunes and Mobilecast, and through RSS feeds.

Before Carmichael Lynch Spong, Maria spent fifteen years as an Emmy Award-winning television news director, producer, reporter and writer. She was news director at WCCO-TV, the Twin Cities’ CBS station, and at WHAS-TV (ABC-affiliate) in Louisville, Kentucky; managing editor at WMAQ-TV (NBC station) in Chicago; senior executive producer at WSVN-TV (FOX affiliate) in Miami, and worked at television stations in both Carolinas.