Sarah McNeil,

Senior Principal – Chair, Business to Business and Technology

As chair of the firm’s business-to-business and technology practice, Sarah helps clients tell a more compelling story by clearly differentiating themselves, leveraging their customers and strategically aligning their communications strategies with their business objectives. Her clients include Crypton, Foresters, the Institute for Clinical Systems Improvement, Sherwin-Williams, SnowSports Industries America and Thinsulate.

Sarah has extensive expertise in brand development, media, analyst relations and corporate reputation. Before joining Carmichael Lynch Spong, she led the Fleishman-Hillard Minneapolis/St. Paul Technology Group and provided client counsel on effective global communications strategies during important milestones such as IPOs, acquisitions, divestitures and crisis events.